A digital billboard that is similar in size to a traditional highway billboard costs between $50,000 and $250,000. The higher the resolution, the higher the price. Keep in mind that is only for a one-sided sign. Adding a second side will nearly double the price.
A smaller digital sign like the ones you may see at local retail establishments, school, churches, etc. are drastically less expensive. These signs can cost as little as $5,000 up to $15,000 for a full color display. Again, beyond just size, the price will depend on the resolution and whether it’s single or double-sided.
It’s important to note that virtually all digital sign companies offer financing through their preferred lenders, along with a service warranty. This makes the experience of purchasing a sign more akin to a lease, where there are only nominal upfront costs.